Who are we? Well, we are nobody (yet!), but with an exceptional product and a genuine desire to exceed your expectations as a customer, we hope that we can grow our start-up brand into a meaningful business.
Back in 2020, as this new and deadly virus gripped the world, we were all highly concerned about how much it would impact our lives. We could never have foreseen a situation where governments simultaneously locked down their populations and coerced them into accepting an experimental medical procedure. However, as 2020 and 2021 moved along, it became clear that the virus predominantly affected very elderly, frail, or medically vulnerable individuals with two or more comorbidities. As the data emerged, it became clear that the vast majority of those hospitalized or who had died due to the virus had chronically low levels of vitamin D. This was the lightbulb moment. The first question raised was why something as readily available, easy to produce, and very highly tolerated as vitamin D was missing from people's diets?
Vitamin D is essential to a healthy immune system. Without it, our immune system cannot function anywhere near optimal levels. The more research we did, the more we found that vitamin D deficiency is highly prevalent worldwide, particularly in the northern hemisphere, which gets a lot less sunlight.
The second question was, why was this not common knowledge among the public? After all, given its critical importance in protecting people's health and the ease at which low levels of vitamin D can be rectified by taking a simple supplement, why have the health authorities in all countries not made it common knowledge that most people are deficient in vitamins D and fixing that is incredibly easy and costs very little?
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